AFTER A SIXTY SECOND PREMIERE DURING HALF-TIME OF THE SUPERBOWL, THE FULL-LENGTH VIDEO FOR U2’S NEW ‘SINGLE THAT ISN’T A SINGLE’ HAS BEEN RELEASED ONLINE.
The black-and-white performance film was directed by Mark Romanek and shot in a Santa Monica airport hangar in front of an audience of 1,200. Romanek previously directed the promo for Johnny Cash’s Nine Inch Nails cover HURT (2002), won a Grammy for Michael & Janet Jackson’s SCREAM (1996) and has worked with Jay-Z, Beck, Madonna and Lenny Kravitz.
INVISIBLE was released on February 2nd via iTunes and, for a period of 24 hours, was available to download for free, with the Bank Of America donating $1 to the AIDS charity (RED) for each individual download. The sum raised during the first 36 hours online was $3,144,477 – enough to provide over 7.8 million days of life-saving HIV medicine. INVISIBLE is no longer available to download for free but can be purchased here, with all proceeds going to the Global Fund. Since Bono and Bobby Shriver founded (RED) in 2006, to engage business in the fight against AIDS, the organisation has generated more than $240 million. Further information here.
The band has issued four collections of remixes and live recordings through U2.com since 2010, but the last studio album was 2009’s NO LINE ON THE HORIZON. Work is almost complete on the Danger Mouse-produced follow-up, scheduled for late 2014.
INVISIBLE is the first glimpse, though not the first single: “We have another song we’re excited about to kick off the album,” Bono explains. “INVISIBLE is a sneak preview to remind people we exist”. In a recent interview he revealed that during the writing of new material U2 “went back to why we wanted to be in a band in the first place. It opened up a whole valve and it was a dam burst of sorts. Punk and electronic was when it started for us. We were listening to the Ramones and Kraftwerk. You can hear both on INVISIBLE”.